Mi Goals 2015 Range

HOOP Director Alec Kach is also the Creative Director and one-half of Mi Goals – an inspirational stationery company driven by the desire to help people set goals and maximise their productivity.

Mi Goals first launched in 2011 with a single diary and has grown consistently since then, releasing a range of stationery and ephemera. The design combines strong graphics and crisp typography, punctuated by bold quotes including “Get Shit Done”, “This Is Your Year” and “Do It Now”.

For the 2015 range, Mi Goals paired up with stylist Marsha Golemac and photographer Brooke Holm to create a striking campaign that showcased the simplicity and function of the products.